Abrhame Endrias

Abrhame Endrias, a Founder and Managing Director of Green Agro Solutions, is an enthusiastic agripreneur and former university instructor who spent more than 10 years working at various agricultural value chains spanning from horticulture to mechanized service provision. Among other objectives, Abrhame aims to establish a digital platform that makes farming accessible to everyone: ‘I believe agriculture should not be feared by the young labor, and the construction of such a platform to fulfill farming needs will attract more young people to agriculture.'

Bethelhem Tesfaye

Rahel W/Selassie

For the past four years, Rahel Wodeselassie has engaged in Project Management, Digital Marketing, Internal and External Communication, Social Media Management, Event Planning, Content Writing, and Creative Design. Prior to Lersha, Rahel worked for an international firm called HEINEKEN Ethiopia, where she obtained experience in Communication and Digital Marketing. At Lersha she is the Communication lead and specializes in communication and collaborating with people from various backgrounds. She is passionate about the fast-paced climate of a communications business, which allows her to put newly acquired skills and knowledge to effective use.

Salem Bogale

Salem Bogale works for Lersha as a Market Lead, where she is in charge of sales, marketing, and customer service. She has over eight years of marketing and sales expertise, including working as a sales manager for an importer and export company. She intends to establish a marketing plan and methods at Lersha that will help raise brand awareness while also assisting the company's import-export process. She is always ready to learn new things and keep up with the most up-to-date digital marketing techniques.

Biniyam Mengesha

Biniyam Mengesha is an operation lead and assistant to the managing director. He recently joined Lersha, motivated by the desire to learn more and see the impact of agricultural digitalization on the growth of smallholder farmers. Biniyam worked as a sales and marketing manager with senior management positions in several international and local corporate firms before his employment as Operation lead and assistant. His more than 12 years of expertise spans from Horticulture (Joe Flowers PLC), Automobile assembly (LIFAN MOTORS), aquaculture (ASA Ethiopia), Construction and machinery supply (Timex Trading PLC), and now digital agriculture (Green Technology).

Wondwossen Worku

Wondwossen Worku Mebrat is an investment facilitator, enterprise development, rural finance, agricultural insurance, and agribusiness expert with over 14 years of expertise. He currently operates at Lersha as a Business Lead for the Digital Platform, where he aids with Farm Input, Mechanization, and agro-climatic consultancy services. Reading, hiking, and traveling are three of his favorite pastimes.

Amanuel Zegeye

Amanuel Zegeye graduated from Asia Pacific University with a bachelor’s in Software Engineering. He previously worked in database management and web development at Nib International Bank and Room Roaming. Amanuel's roles at Lersha include creating and maintaining data systems and databases, interpreting data sets with statistical techniques, and preparing reports that effectively communicate trends, patterns, and predictions based on pertinent results. As a data science expert, you're essentially a modern-day Sherlock Holmes, working as a detective. For people with inquisitive minds, the industry is ideal. He is passionate about maximizing my potential in data analytics and becoming a leader in the field.

Biniyam Getaeh

Biniyam Getaneh is a recent graduate of Gondar University. Previously worked at Xoka IT solutions as a software developer. He has experience in designing software for the Ethiopian federal housing corporation, Geothermal as well as some single-window ERP websites. He is currently working as a software engineer at Lersha. He likes to read, watch movies, and listen to music in his leisure time.

Zemene Yohannes

For over 16 years, ZEMENE YOHNNES has been an expert in crop farming, organizing agricultural programs, and services such as plant and pest services. Zemen works as an Agronomist in Lersha, where he implements crop production-related digital systems and tools. As an agriculturalist, I am passionate about not only producing food for over a hundred million people across the nation but also educating and spreading awareness about agriculture and how it benefits everyone in society.

Yemiserach Tesfaye

Yemiserach Tesfaye has worked in hospitality and private companies for over eight years. She is currently employed as an office manager at Green Agro Solution, where she is responsible for supervising employees, planning and evaluating department activities, training employees, and ensuring a safe, secure, and legal work environment. She is also responsible for developing personal growth opportunities. Traveling to different parts of the world and sports are activities she enjoys in her spare time.